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ONE SUPER BOWL NIGHT. MILLIONS WATCHING. AND ONE NAME SHE STILL SAYS OUT LOUD. On the biggest night in football, Erika Kirk wasn’t thinking about ratings. She was thinking about the empty seat beside her. The All-American Halftime Show wasn’t built as a statement. It was built as a memory. A place where American songs played loud, where values felt familiar, and where her husband’s voice still seemed close. She imagined him fist-pumping somewhere. Smiling. Proud. That thought carried her through the lights and noise. With artists on stage and millions watching, grief quietly turned into tribute. Not loud. Not angry. Just steady. Sometimes love doesn’t disappear. It finds a stage instead.

Turning Point USA Announces “All-American Halftime Show” to Stream During Super Bowl LX

The first-ever Turning Point USA (TPUSA) halftime event, officially titled the “All-American Halftime Show,” is scheduled to air during halftime of Super Bowl LX. The live-streamed program is organized by the conservative nonprofit organization founded by Charlie Kirk and is positioned as an alternative viewing option to the NFL’s official halftime show.

According to TPUSA, the event was originally conceived as a way to present a separate entertainment choice for viewers who prefer a different musical and cultural focus. The organization has described the show as a celebration of themes such as faith, family, and freedom.

The alternative broadcast coincides with the NFL’s official halftime performance, which is set to feature Puerto Rican artist Bad Bunny. The contrasting programming reflects differing artistic and cultural perspectives, offering audiences multiple viewing options during the halftime period.

When and How to Watch

The Super Bowl is scheduled to kick off at 6:30 p.m. ET at Levi’s Stadium in Santa Clara, California. Halftime typically begins approximately 90 minutes into the game, placing the TPUSA broadcast around 8:00 p.m. ET.

The “All-American Halftime Show” will be available through several streaming platforms. Viewers can watch the livestream on TPUSA’s official YouTube channel by searching “Turning Point USA.” The event will also be streamed via the organization’s official account on X (formerly Twitter), as well as on Rumble.

For television audiences, the program is expected to air on select networks, including Trinity Broadcasting Network (TBN), One America News (OAN), Real America’s Voice, Charge!, and NTD. Availability may vary by provider. These channels can be accessed through certain cable packages or streaming services such as YouTube TV, Fubo, Sling TV, Hulu + Live TV, and Samsung TV Plus, depending on regional offerings.

Performers

The lineup for the “All-American Halftime Show” includes Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.

Kid Rock is known for blending rock, hip-hop, and country influences throughout his career and has released multiple platinum-selling albums. Country artist Brantley Gilbert has achieved several chart-topping singles, including “Country Must Be Country Wide” and “Bottoms Up.”

Lee Brice, another country mainstay, has earned multiple No. 1 hits such as “Hard to Love” and “Love Like Crazy.” Joining the lineup is Gabby Barrett, who rose to prominence following her appearance on American Idol and has since become a successful country recording artist.

Watch the Livestream

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“FROM FIRE TO ONE SPOTLIGHT — A 2-SONG SET THAT CHANGED THE ROOM.” It began loud. Flames. Flags. Noise everywhere. Kid Rock came out swinging, the kind of entrance built for headlines. Then he walked off. The lights changed. A violin breathed. A cello slowed the room. When he came back, it wasn’t Kid Rock anymore. It was Robert Ritchie. One spotlight. Denim. No rush. He sang “‘Til You Can’t” like he was talking to himself. The original words stayed. But near the end, he added his own line. Quieter. Sharper. Personal. No fireworks this time. Just a band, a Constitution on the drum, and a silence that felt heavier than the noise before. The last note faded. And something about that moment didn’t fade with it.

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ONE SUPER BOWL NIGHT. MILLIONS WATCHING. AND ONE NAME SHE STILL SAYS OUT LOUD. On the biggest night in football, Erika Kirk wasn’t thinking about ratings. She was thinking about the empty seat beside her. The All-American Halftime Show wasn’t built as a statement. It was built as a memory. A place where American songs played loud, where values felt familiar, and where her husband’s voice still seemed close. She imagined him fist-pumping somewhere. Smiling. Proud. That thought carried her through the lights and noise. With artists on stage and millions watching, grief quietly turned into tribute. Not loud. Not angry. Just steady. Sometimes love doesn’t disappear. It finds a stage instead.

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