Scroll down to the end of the article to watch highlights from the performance.

Millions Tune In as Turning Point USA Hosts “All-American” Halftime Show Headlined by Kid Rock

While millions watched the official Super Bowl LX halftime show, another audience gathered online for an alternative event hosted by Turning Point USA (TPUSA). The organization’s “All-American Halftime Show,” headlined by Kid Rock, was streamed as a parallel broadcast and drew significant online viewership.

The hour-long production began just minutes before the official halftime performance featuring Puerto Rican artist Bad Bunny. According to organizers, more than five million viewers tuned in to TPUSA’s YouTube livestream at one point during the show.

A Concert Framed as Cultural Counterprogramming

TPUSA began organizing the alternative event in October after comments from Bad Bunny suggesting critics of his Super Bowl selection had “four months to learn Spanish” and understand his music. The remarks sparked debate online and became part of the broader cultural conversation surrounding the halftime show.

The nonprofit described its event as a celebration of American culture, featuring country and rock performances that emphasized themes of patriotism, faith, and blue-collar pride.

At the opening of the broadcast, TPUSA host Jack Posobiec dedicated the evening to the organization’s late founder, Charlie Kirk, telling viewers, “This one’s for you, Charlie!” The show included a tribute segment in his memory as it concluded.

The Lineup and Performances

The stage featured a roster of country and rock artists, including Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. Backed by dramatic lighting and pyrotechnics, the performances blended concert energy with symbolic imagery celebrating the red, white, and blue.

Kid Rock opened the evening with a spirited electric guitar rendition of “America the Beautiful.”

Brantley Gilbert followed, performing two songs from his catalog, before Gabby Barrett took the stage with her hit “I Hope.” Lee Brice then performed “Drinking Class” and “Cry,” keeping the crowd engaged as the livestream audience continued to grow.

Midway through the program — after the official Super Bowl halftime show had concluded — Kid Rock returned to the stage. He delivered a softer, reflective version of Cody Johnson’s “’Til You Can’t”, as attendees waved illuminated wristbands in the air, creating a sea of light throughout the venue.

Political Reactions and Online Debate

The alternative halftime event quickly became part of a broader political conversation. Shortly after the official halftime performance aired, President Donald Trump criticized it on social media, calling it “one of the worst, ever” and expressing disapproval of its artistic direction.

The contrast between the two halftime shows — one centered on Latin music and global pop influence, the other emphasizing American country-rock traditions — underscored ongoing cultural and political divides surrounding major entertainment events.

A Night That Extended Beyond Football

As the Seattle Seahawks and the New England Patriots battled on the field, halftime became more than a musical interlude. For supporters of TPUSA, the All-American Halftime Show represented a celebration of their values and identity. For others, it highlighted the increasing intersection of entertainment and politics.

Regardless of perspective, the dual broadcasts demonstrated how the Super Bowl remains not only a sporting event but also a cultural stage — one where music, message, and audience all collide in real time.

Watch Highlights from the All-American Halftime Show